You see the buzzwords everywhere: "natural," "organic," "chemical-free." But let’s be real—the clean beauty world can be confusing. At Reiyne, we’re all about transparency and results, so we're here to bust five of the biggest clean skincare myths and show you why our science-backed approach stands out.
Myth 1: “Natural Is Always Better”
The Truth: Not all natural ingredients are safe. This is a classic rookie mistake.
Poison ivy is 100% natural, but you wouldn’t rub it on your face. The term "natural" is unregulated and, on its own, means very little. Many natural botanicals can be highly irritating or even toxic.
We don’t just chase "natural" for the label—we carefully select ingredients that are proven safe and effective for your skin. Our commitment is to high-quality naturals, not just any natural ingredient. This is where our adherence to strict certification bodies, like ECOCERT, is crucial, ensuring our ingredients are not only natural but responsibly sourced and processed.
Myth 2: “Organic Means Chemical-Free”
The Truth: Everything is a chemical, even water. "Chemical-free" is a marketing fantasy.
Stop falling for the "chemical-free" scare tactic. Fun fact: water (H2O), aloe vera, and your favorite organic oils are all chemicals. The distinction isn't chemical vs. non-chemical, but safe vs. unsafe and synthetic vs. naturally derived.
The real question is whether the chemicals are safe and beneficial. When you choose Reiyne's COSMOS-certified organic products, you are guaranteeing that those chemical components (like fatty acids and antioxidants) are sourced from ingredients grown without pesticides and processed using clean, environmentally-sound methods.
Myth 3: “Clean Beauty Doesn’t Work as Well”
The Truth: When backed by science, it’s a total powerhouse.
Some think clean skincare sacrifices performance for purity, but that’s just not true. The modern movement is built on efficacy. At Reiyne, we combine potent, clean, natural ingredients with clinically proven actives—think bio-fermented ingredients, stable vitamins, and targeted plant extracts.
The result? Zero BS, maximum glow. We don’t sacrifice results for integrity. Science and clean beauty aren’t enemies—they’re our superpower.
Myth 4: “All Clean Beauty Brands Are the Same”
The Truth: Certifications and transparency are everything.
Not all clean brands are created equal. Some get by on vague "free-from" claims (hello, greenwashing!), but we put our money where our mouth is. We adhere to rigorous, internationally-recognized standards like the ECOCERT COSMOS seal, which verifies everything from ingredient sourcing to packaging.
We’re proud to offer both the highly-natural COSMOS Natural options and the gold-standard COSMOS Organicoptions, which contain mandatory minimum organic content. We don’t just make claims—we’ve got the receipts.
Myth 5: “You Only Need Clean Skincare for Sensitive Skin”
The Truth: Everyone benefits from avoiding toxins.
Think clean skincare is just for reactive skin types? Think again. Harmful additives, controversial preservatives, and synthetic fragrances can mess with any skin over time, leading to premature aging, barrier breakdown, or simply unnecessary exposure to potential irritants.
Our clean formulas are designed for all skin types, giving your skin the nourishment it needs without the toxins it doesn’t. It’s not about fighting a reaction; it’s about long-term skin health and proactive care.
